| 论城市CIS在打造城市品牌形象中的作用 |
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| 引用本文： | 黄志华. 论城市CIS在打造城市品牌形象中的作用[J]. 包装工程, 2009, 30(6) |
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| 作者姓名： | 黄志华 |
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| 作者单位： | 赣南师范学院,赣州,314000 |
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| 基金项目： | 江西省高校人文社会科学研究项目 |
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| 摘 要： | 概述了城市CIS的定义、内涵及设计特点,探讨了城市CIS对打造城市品牌形象的作用,论述了城市CIS对塑造良好的城市外在形象、改善城市的投资环境、营造良好的城市空间和文化形态、扩大城市的对外影响、挖掘和重塑城市文化等方面所具有的功能,并提出了导入城市CIS应注意的问题.
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| 关 键 词： | 城市 品牌形象 |
Functions of City CIS in Building City Brand Image |
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| HUANG Zhi-hua. Functions of City CIS in Building City Brand Image[J]. Packaging Engineering, 2009, 30(6) |
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| Authors: | HUANG Zhi-hua |
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| Affiliation: | HUANG Zhi-hua(Gannan Teachers' College,Ganzhou 314000,China) |
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| Abstract: | The definition,connotation and design characteristics of city CIS were introduced.The functions of city CIS in building city brand image were discussed from several aspects,from which were the functions in building nice city image,in improving investment environment,in constructing city space and cultural modality,in extending influence,and in rebuilding city culture.The problems needed to be cared about in introducing city CIS were put forward. |
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| Keywords: | CIS |
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