An information integration analysis of retail store image.

The process whereby judges form images of retail stores was analyzed with an information integration approach and functional measurement methodology. The study, which involved 59 university students, sought to determine how 4 factors of image information (kind of store, location, price, and clientele) were combined into a resultant image. Dependent variables concerned the Ss' favorability judgments of the stores and their behavioral intentions to shop there. Results show unequal weighting of information and interactions among image attributes. Results are discussed in terms of the usefulness of the information integration approach for owners and advertisers in their attempts to create optimal store images. (15 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)