| 设置传媒议程 提高公关效果 |
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| 引用本文： | 张鹏. 设置传媒议程 提高公关效果[J]. 徐州工程学院学报, 2002, 0(5) |
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| 作者姓名： | 张鹏 |
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| 作者单位： | 徐州工程学院(筹)彭城职业大学 江苏徐州221008 |
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| 摘 要： | 深入探讨议程设置思想或理论对公共关系提升组织的公众地位、改变公众的消极状态、发挥问题管理功能等方面有重要意义 ,应科学合理地应用议程设置构造公关事件。
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| 关 键 词： | 议程设置 公共关系 媒介 |
Establishing the Media Agenda and Enhancing Public Relations |
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| Zhang Peng. Establishing the Media Agenda and Enhancing Public Relations[J]. Journal of Xuzhou Istitute of Technology, 2002, 0(5) |
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| Authors: | Zhang Peng |
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| Abstract: | This article mainly probed into the significance of establishing the media agenda so as to enhance public relations, change people's indifferent attitudes and so on. It pointed out that the media agenda should be used in a scientific way. |
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| Keywords: | Establishing the agenda Public relations Media |
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