| 数据挖掘技术在轿车营销管理中的应用 |
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| 引用本文： | 朱凌云,路志勇,赵韩,胡月. 数据挖掘技术在轿车营销管理中的应用[J]. 机械管理开发, 2006, 0(4): 91-94 |
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| 作者姓名： | 朱凌云 路志勇 赵韩 胡月 |
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| 作者单位： | 1. 合肥工业大学机械与汽车工程学院
2. 合肥森力汽车电子有限公司,安徽,合肥,230009 |
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| 摘 要： | 在数据挖掘技术的基础上，结合目前轿车营销市场竞争激烈的现状，提出了基于数据挖掘技术的营销管理解决方案，使其系统地贯穿于市场分析、目标策略制定、客户管理的全过程；并给出了聚类分析技术应用市场细分、判定树模型应用于目标客户挖掘的实例。
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| 关 键 词： | 数据挖掘 聚类 营销管理 市场细分 判定树 |
| 文章编号： | 1003-773X（2006）04-0091-04 |
| 收稿时间： | 2005-12-12 |
| 修稿时间： | 2006-04-18 |
Application of Data Mining Technology in Car Marketing Management |
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| Zhu Lingyun,Lu Zhiyong,Zhao Han,Hu Yue. Application of Data Mining Technology in Car Marketing Management[J]. Mechanical Management and Development, 2006, 0(4): 91-94 |
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| Authors: | Zhu Lingyun Lu Zhiyong Zhao Han Hu Yue |
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| Affiliation: | Zhu Lingyun Lu Zhiyong Zhao Han Hu Yue |
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| Abstract: | Combined with technologies of data mining and the situation ot tierce competition m car marketing, a solution for marketing managment based on technologies of data mining is presented and is systematically passed through in market analysis, goal strategy formulation and customer management entire process. And two examples that clustering analysis to apply in market segmentation and the model of decision tree to apply in goal customer mining are presented. |
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| Keywords: | Data mining clustering Marketing management Market segmentation Decision tree |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
