| 电子商务营销模式的选择与建立 |
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| 引用本文： | 平海,肖泽磊,郝立奇.电子商务营销模式的选择与建立[J].武汉工业学院学报,2003,22(1):74-78. |
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| 作者姓名： | 平海 肖泽磊 郝立奇 |
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| 作者单位： | 武汉工业学院,经贸管理学院,湖北,武汉,430022 |
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| 摘 要： | 如何利用Internet为企业服务是企业信息化的关键，针对企业的营销战略，提出了一对一营销模式，指明一对一营销模式的实质是以销定产，并对其衍生模式进行了说明。
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| 关 键 词： | 一对一营销模式 顾客占有率 虚拟顾客关系 |
| 文章编号： | 1009-4881(2003)01-0074-05 |
| 修稿时间： | 2002年6月24日 |
ONE TO ONE OF MARKETING'S BUILD |
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| PING Hai,XIAO Ze-lei,HAO Li-qi.ONE TO ONE OF MARKETING''''S BUILD[J].Journal of Wuhan Polytechnic University,2003,22(1):74-78. |
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| Authors: | PING Hai XIAO Ze-lei HAO Li-qi |
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| Abstract: | How to make good use of Internet for enterprise is the key of enterprise gathering information. Focus on enterprise's strategy, put forwards one to one model of marketing. Point out that according to sales volume determine output is the essence of one to one model is that sales velume determines output it also and explain the derivative of the model. |
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| Keywords: | one to one model of marketing the rate of occupying customer the unreal customers' relation |
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