| 高校与利益相关者的双向价值需求分析 |
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| 引用本文： | 张燚,张锐,吕涛.高校与利益相关者的双向价值需求分析[J].机械工业高教研究,2009(5):44-50. |
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| 作者姓名： | 张燚 张锐 吕涛 |
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| 作者单位： | [1]重庆文理学院品牌科学研究所,重庆402160 [2]中国矿业大学管理学院,江苏徐州221116 |
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| 基金项目： | 国家社会科学基金项目“高校与利益相关者互动发展的组织创新与行为调适研究”（BIA060047） |
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| 摘 要： | 通过问卷调查与分析，重点考察了13类高校利益相关者，得到高校与利益相关者之间的双向价值需求体系及其优先顺序。研究结果证实：不同利益相关者对高校有不同的利益要求，并且对各种利益要求的重视程度存在差异；而高校对利益相关者也有不同的利益要求，这些要求的优先顺序存在差异；同时，研究还在一定程度上证实了高校是一个典型的利益相关者组织，高校与利益相关者之间存在双向互动的价值循环。
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| 关 键 词： | 高校 利益相关者 价值需求 互动关系 |
An Analysis of Bilateral Value Demands between Universities and Stakeholders |
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| ZHANG Yi,ZHANG Rui,LV Tao.An Analysis of Bilateral Value Demands between Universities and Stakeholders[J].Higher Education Research,2009(5):44-50. |
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| Authors: | ZHANG Yi ZHANG Rui LV Tao |
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| Affiliation: | 1. Institute of Brand Sciences, Chongqing University of Arts and Sciences, Chongqing 402160,China; 2. School of Management, China University of Mining ＆ Technology, Jiangsu 221116,China) |
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| Abstract: | This paper examines 13 categories of universities stakeholders through the questionnaire survey and analysis, and it discovers the bilateral value demands system and its priorities between universities and the stakeholders. This article proposes that different stakeholders have different demands to universities, and their focus on kinds of interests is also different. At the same time, universities have different demands to stakeholders, and the priority is different. Furthermore, it considers that university is a typical stakeholder organization, and there exists bidirectional value recycling between universities and stakeholders. |
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| Keywords: | university stakeholder value demand interaction |
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