| 浅谈液态奶的消费 |
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| 引用本文： | 王东升,周颖,张心凤. 浅谈液态奶的消费[J]. 饮料工业, 2004, 7(2): 13-17 |
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| 作者姓名： | 王东升 周颖 张心凤 |
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| 作者单位： | 沈阳师范大学国际商学院,辽宁沈阳,110034 |
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| 摘 要： | 综述了液态奶的市场、销售市场特征及品牌特征。介绍了市场营销组合模式，且通过市场占有率及其它量化指标具体分析评价了液态奶良好的消费态势。
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| 关 键 词： | 消费 市场占有 品牌 营销组合 |
| 修稿时间： | 2003-11-23 |
On consumption of soft milk |
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| WANG Dong-sheng,ZHOU Ying,ZHANG Xin-feng. On consumption of soft milk[J]. Beverage Industry, 2004, 7(2): 13-17 |
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| Authors: | WANG Dong-sheng ZHOU Ying ZHANG Xin-feng |
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| Abstract: | The characteristics of the market and brands of soft milk are described, and the modes of marketing combinations concerned are introduced. In addition, the positive situation and trend of the consumption of soft milk are analyzed and evaluated by market share and other quantized indexes. |
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| Keywords: | consumption market share brand marketing combinations |
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