营销之变——抢占工程机械行业营销变革先机

在以市场为导向的竞争中，营销与创新已经越来越受到企业的重视，因为营销和创新能够产生经济效果，而其他所有的活动都是成本。

Marketing Evolution

In a market-oriented competition: marketing and innovation have become more and more importance in enterprises, because the marketing and innovation can produce economic effects, and all other activities are cost. Hewlett-Packard founder David Packard advice: Marketing is so important, never let go solely to the marketing department. But most of business decision-makers choose to marketing authorization, to focus on financial, management, communication with the board of directors, supervise and manage produ...