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越冬
引用本文:闫晗,齐国超,高维啸.越冬[J].今日工程机械,2011(23):48-54.
作者姓名:闫晗  齐国超  高维啸
摘    要:在当前的工程机械行业市场低潮期,很多代理商都在紧缩开支,压缩成本,甚至有些已经出现了大幅裁员的情况。一位业内资深人士非常忧虑,很多中小型的代理商可能很难活过2012年,大浪淘沙,破产、出局以及整合不可避免。无论这是否是杞人忧天,严峻的市场环境,都促使代理商群体不得不考虑如何度过“寒冬”。 很多代理商将过多的注意力投向市...

关 键 词:行业市场  越冬  企业管理  代理商  核心竞争力  工程机械  市场环境  竞争优势

Overwintering
Abstract:In the current market downturn of the construction machinery industry,many agents are now in the belt-tightening,reduce costs,and even massive layoffs.A senior insider is very worried that many small agents may be difficult to live through next year,bankruptcy,out and merger is inevitable.Whether is this unfounded,but the tough market environment have urged the agency to consider how to spend the winter.Many agents pay too much attention to market fluctuations,marketing and other aspects of the innovative m...
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