甜蜜事业如何打造甜蜜未来

<正>都说糖果行业是在打造一种甜蜜事业,而只有身居业内方知此中甜蜜多为苦尽甘来!根据中国食品工业协会糖果专业委员会公布的数据显示,我国糖果市场的这块蛋糕,仅箭牌、玛氏、吉百利、不凡帝、徐福记等十大国内外糖果业巨头就将其切掉了一半,而剩下的一半则由国内一万多家糖果企业瓜分,其竞争激烈程度可想而知。入世后,面对外资品牌的进一步入侵,国内糖果业出现大幅整合趋势,大量小作坊式的糖果企业将被淘汰出局,唯有审时度势、有自己特色的企业才有望在今后的糖果市场占有一席之地,打造出甜蜜未来!

How the Sweeten Undertaking Makes the Happy Future

In the face of the further invasion of the foreign capitals brand, the merger trend by a wide margin appears in the domestic candy industry. A large number of small workshop-based candy enterprises will be eliminated gradually. Only the enterprises which can size up the situation clearly and go out of their own characteristics are hopeful to occupy a tiny space in future candy market and produce a happy future. Some good advices were proposed in this article such as guiding consumer psychology correctly, looking for the product performance difference and seeing the development trend of future clearly.