| 建筑企业新区域市场进入模式决策影响因子分析 |
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| 引用本文： | 油翠英,苏振民,侯海泉,董年才. 建筑企业新区域市场进入模式决策影响因子分析[J]. 工程管理学报, 2012, 0(6): 105-109 |
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| 作者姓名： | 油翠英 苏振民 侯海泉 董年才 |
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| 作者单位： | 1,2南京工业大学 土木工程学院; 3,4. 南通建筑工程总承包有限公司 |
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| 摘 要： | 当进入一个选定的我国本土新区域市场时，建筑企业面临着建立区域分（子）公司进入和基于项目形式进入两种模式。通过对文献的回顾和对新区域市场进入模式的研究，分别从企业自身和目标区域市场两个方面分析了对这两种进入模式选择的影响因子。企业自身方面的因子主要包括企业自身的能力、企业规模、企业的跨区域工作经验和企业的社会资本。目标区域市场方面的因子主要包括人才和资源的获取、目标市场的竞争激烈程度和目标市场的进入壁垒。研究结果可以为建筑企业选择进入新区域市场的模式提供一定的帮助。
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| 关 键 词： | 建筑企业 新区域市场 进入模式 影响因子 |
New Market Entry Mode Decision Factors of Contractors |
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| YOU Cui-ying,SU Zhen-min,HOU Hai-quan,DONG Nian-cai. New Market Entry Mode Decision Factors of Contractors[J]. Journal of Engineering Management, 2012, 0(6): 105-109 |
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| Authors: | YOU Cui-ying SU Zhen-min HOU Hai-quan DONG Nian-cai |
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| Affiliation: | 1,2. College of Civil Engineering，Nanjing University of Technolog ;3,4. Nantong Construction General Contractor |
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| Abstract: | When entering a selected our native regional market，contractors are facing two entry modes:the establishment of regional branch（child）company and project based form. Based on literature review and the new regional market entry mode research，from two respects of enterprise itself and the target region market，this paper analyzes the entry mode selection factors. Enterprises factors mainly include the abilities of enterprises，enterprise scale，enterprise cross regional work experience and social capital of enterprises. The target region market factors include the talents and resources of the acquisition，the competition degree of target market and the target market entry barriers. The research results could provide some help for contractors’ choosing entry mode into a new regional market. |
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| Keywords: | construction enterprise new regional market entry mode influential factors |
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