Consumer web search behaviour: diagrammatic illustration of wayfinding on the web |
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Affiliation: | 1. College of Mechanical and Electrical Engineering, Nanyang Normal University, Nanyang 473061, China;2. College of Physical and Electrical Engineering, Nanyang Normal University, Nanyang 473061, China;3. Department of Electronic Information Engineering, Nanchang University, Nanchang 330031, China;1. Department of Cardiology – Intensive Therapy, Poznan University of Medical Science, Poznan, Poland;2. Institute of Physics, University of Zielona Gora, Poland;3. Faculty of Medicine and Health Sciences, University of Zielona Gora, Poland |
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Abstract: | External information search behaviour has long been of interest to consumer researchers. Experimental and post hoc survey research methodologies have typically used a large number of variables to record search activity. However, as these are usually considered in aggregate, there is little opportunity for the researcher to overview the search style of a consumer. To date, the diagrammatic illustration of search behaviour has been limited to experimental environments in which the available information was strictly bounded, for example, within databases or when information display boards have been used. This paper, which focuses largely on inter-site world wide web (WWW) search behaviour, discusses web search paradigms and the variables used to capture WWW search. It also provides a conceptual framework for the representation of external information search behaviour in diagrammatic form. The technique offers researchers an opportunity to holistically interpret information search data and search styles. The benefits include the identification of particular search styles, more precise interpretation of web search activity numeric data and the potential application for the training of web users to improve their search effectiveness. |
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