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Measurement of presence and its consequences in virtual environments
Affiliation:1. INESC TEC, Porto, Portugal;2. Universidade de Trás-os-Montes e Alto Douro, Vila Real, Portugal;3. Instituto Politécnico de Bragança, Bragança, Portugal;4. CITCEM, Porto, Portugal;1. Department of Marketing, Entrepreneurship, & Innovation, Robert J. Manning School of Business, University of Massachusetts Lowell, 1 University Avenue, Lowell, MA 01854, United States;2. College of Communication, DePaul University, 1 E. Jackson Blvd., Chicago, IL 60604, United States;3. Department of Marketing and Information Systems, Richard J. Wehle School of Business, Canisius College, 2001 Main Street, Buffalo, NY 14208-1098, United States;1. Universität der Bundeswehr München, College of Business, Werner-Heisenberg-Weg 39, 85579 Neubiberg, Germany;2. University of Michigan-Dearborn, College of Business, 19000 Hubbard Drive, Dearborn, MI-48126, USA
Abstract:A sense of presence is one of the critical components required by any effective virtual environment (VE). In contrast, side effects such as sickness may be produced in some virtual environments, detracting from the enjoyment or usefulness of the VE and from subsequent performance of the participant. Both presence and sickness in virtual environments are multifactorial phenomena not easily amenable to understanding or measurement. The first experiment reported here compares use of direct performance measures and rating scales to assess presence, whilst varying the VE display medium (head mounted and desktop displays) and whether or not sound was used in the VE. The second experiment addresses associations between presence, sickness and enjoyment of virtual environment participation. There was enough comparability between a reflex response within the VE and the rating scales to justify future exploration of the former measure of presence. A number of explanations are given for the partial association found between presence and sickness.
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