| 浅谈房地产开发经营中的产品策略 |
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| 引用本文： | 俞启元,司马振林,顾小石.浅谈房地产开发经营中的产品策略[J].苏州科技学院学报(工程技术版),1996(4). |
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| 作者姓名： | 俞启元 司马振林 顾小石 |
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| 作者单位： | 吴江市兴吴房产开发公司，吴江市建委房地产综合开发办，苏州城建环保学院城管系 |
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| 摘 要： | 商品房作为房地产开发企业的“产品”，其品质的优劣直接影响到开发企业经营的成败。本文的重点是通过对房地产开发企业“产品”意义的分析，论述开发企业在商品房设计工作中应当注意的问题。
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| 关 键 词： | 房地产 产品 策略 |
ELEMENTARY DISCUSSION ON PRODUCT STRATEGY IN PROPERTY DEVELOPMENT AND MARKETING |
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| Yu Qiyuan.ELEMENTARY DISCUSSION ON PRODUCT STRATEGY IN PROPERTY DEVELOPMENT AND MARKETING[J].Journal of University of Science and Technology of Suzhou：Engineering and Technology,1996(4). |
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| Authors: | Yu Qiyuan |
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| Affiliation: | Yu Qiyuan (Dept. of Urban Management)Sima Zhenlin (Xihgwu Real Estate Development Company of Wujiang City Wu jiang 215200)Gu Xiaoshi (Comprehensive Real Estate Development office of Wujiang Construction Commission Wu jiang 215200) |
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| Abstract: | Commodity Houses are the"Produots"of properly Development Enterprises, the quality of which have direct influence on the success of the concernedcompanies. This article higbjights the importance of analysing the quality of aha"products"of property development companies and thus draws attention to theprinohple and procedures in their deSign work. |
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| Keywords: | real estate products strategy |
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