| 试论名牌战略 |
| |
| 引用本文： | 彭德江,张瑞祥. 试论名牌战略[J]. 机械管理开发, 2002, 0(5): 52-53 |
| |
| 作者姓名： | 彭德江 张瑞祥 |
| |
| 作者单位： | 山西柴油机厂,山西,大同,037036 |
| |
| 摘 要： | 从宏观和微观两方面阐述了实施名牌战略是发展我国民族工业的客观需要,并提出实施名牌战略的一系列对策和建议。
|
| 关 键 词： | 名牌产品 名牌战略 民族工业 |
| 文章编号： | 1003-773X(2002)05-0052-02 |
| 修稿时间： | 2002-08-13 |
Try to Discuss on Famous Brand Strategy |
| |
| Peng Dejiang Zhang Ruixiang. Try to Discuss on Famous Brand Strategy[J]. Mechanical Management and Development, 2002, 0(5): 52-53 |
| |
| Authors: | Peng Dejiang Zhang Ruixiang |
| |
| Affiliation: | Peng Dejiang Zhang Ruixiang |
| |
| Abstract: | That famous brand strategy is the objective necessity for developing of national industry in our country is elaborated from macroscopic and microcosmic both respects and suggestions for carrying out famous brand strategy. |
| |
| Keywords: | Famous brand of products Famous brand strategy National industry |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
