| 油品销售公司市场营销策略分析 |
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| 引用本文： | 邬国庆. 油品销售公司市场营销策略分析[J]. 当代石油石化, 2013, 0(6): 28-33 |
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| 作者姓名： | 邬国庆 |
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| 作者单位： | 中国石化股份有限公司安徽石油分公司,安徽合肥230009 |
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| 摘 要： | 在相关营销理论的基础上，以某油品销售公司为例，分析了公司存在的问题，提出了产品、价格、渠道、促销、有形展示、员工、服务流程相结合的全方位营销策略，以期为公司提高市场竞争力提供参考。
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| 关 键 词： | 油品销售 市场营销 竞争 策略 |
Marketing Tactics Analysis of an Oil Products Sales Company |
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| Wu Guoqing. Marketing Tactics Analysis of an Oil Products Sales Company[J]. Petroleum & Petrochemical Today, 2013, 0(6): 28-33 |
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| Authors: | Wu Guoqing |
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| Affiliation: | Wu Guoqing (Sinopec Anhui Oil Products Company, Hefei, Anhui Province 230009, China) |
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| Abstract: | Based on relevant marketing theory, using a certain oil products sales company as an example, the article analyzes the problems existing in the company and put forward all-directional marketing tactics combining products, price, channels, promotion, physical evidence, employees and service process together for reference of the company＇s market competiveness enhancement. |
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| Keywords: | oil products sales marketing competition tactics |
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