| 企业发展的CI计划 |
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| 引用本文： | 刘小玄. 企业发展的CI计划[J]. 湖南工业大学学报, 1994, 0(2) |
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| 作者姓名： | 刘小玄 |
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| 作者单位： | 株洲工学院包装设计系 株洲412008 |
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| 摘 要： | 本文较全面地阐述了什么是CI计划、实施CI计划的意义、CI计划的基本内容和如何实施CI计划,指出我国这方面还处在初级发展阶段,要不断开拓前进。
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| 关 键 词： | 企业 形象 CI计划 设计 |
CI and the Development of Enterprises |
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| Liu Xiaoxuan. CI and the Development of Enterprises[J]. Journal of Hnnnan University of Technology, 1994, 0(2) |
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| Authors: | Liu Xiaoxuan |
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| Abstract: | What is CI (Corporate Identity)? What is it about? Howto carry it out? And what's the significance in carrying it out?This paper gives answers to all the above-mentioned questions and it emphasizes that increasing efforts should be made to carry CI out in enterprises in China,where it has just been introduced. |
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| Keywords: | Enterprise Image Corporate identity Design |
| 本文献已被 CNKI 等数据库收录！ |
