全球香水市场概述及展望

近年来,全球香水市场整体稳步发展,并涌现出了一大批新品牌,其中不乏刚刚涉足香水行业的公司。功能化和香氛类型是香水在市场中能否立足的关键因素,创新性亦为其发展的重要影响因素。展望香水生产企业未来的发展,年轻消费者和男士消费者的市场潜力有待进一步挖掘,同时应该紧跟时尚潮流,适时推出新产品。

Outline and prospect of global fragrances markets

In recently years, the global fragrances markets developed steadily, and a large number of new brands emerged which were just moving into perfume fields. Fictionalization and fragrance are the key factors for the fragrance companies, and innovation also is an important factor. With the prospect of future development of perfume enterprises, market potentials of the young＇s and men＇s could be further excavated. Meanwhile,niche products should be launched in time in order to keep up with fashion trends.