| 对中国童装品牌的深层思考 |
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| 引用本文： | 陈蓓. 对中国童装品牌的深层思考[J]. 包装工程, 2009, 30(2) |
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| 作者姓名： | 陈蓓 |
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| 作者单位： | 广东轻工职业技术学院,广州,510300 |
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| 摘 要： | 通过从童装品牌的风格差异进行深入分析,总结出反映其品牌现象实质是东西方家长对待孩子的文化差异,并对未来童装品牌如何发展提出建议.
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| 关 键 词： | 品牌差异 童装品牌 文化现象 情感价值 |
Reflections on the Brand Strategy of Children Garment |
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| CHEN Bei. Reflections on the Brand Strategy of Children Garment[J]. Packaging Engineering, 2009, 30(2) |
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| Authors: | CHEN Bei |
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| Affiliation: | CHEN Bei(Guangdong Industry Technical College,Guangzhou 510300,China) |
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| Abstract: | The stylistic differences of children garments were analyzed.It was concluded that this phenomenon is due to the cultural differences between the Western and Chinese ways of treating children.Suggestions on the development of children garment brand were put forward. |
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| Keywords: | brand difference children garment brand cultural phenomenon emotion value |
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