民国化妆品包装中的女性形象研究

目的 围绕民国化妆品包装中的女性形象元素，对民国化妆品包装中的女性形象进行分析研究。方法 运用文献分析法探讨民国包装的发展及其包装上女性形象出现的原因，用图像学方法比较分析民国时期化妆品包装中的女性形象。结论 以民国化妆品包装中的女性形象为中心，结合时代背景，发现民国化妆品包装中女性形象的形成对女性解放运动具有宣传和推动作用，它促进了社会审美价值观念的转变，壮大了民族资本主义企业，塑造了民族品牌。民国时期新文化、新艺术产生的社会政治、经济条件是民国化妆品及其包装中的女性形象二者的因缘关系和导致变革的内外因素，通过对民国化妆品包装的发展、民国化妆品包装中女性形象的塑造、形成原因和时代意义的探讨，进而提出化妆品包装设计师在具体的设计实践中要适应时代变革中的视野思维和表达方式方面的思考。

Female Images in Cosmetics Packaging in the Republic of China

The work aims to analyze and study the image of women in cosmetics packaging of the Republic of China focusing on its image elements of women. The packaging development of the Republic of China and the reasons for the appearance of female image on the packaging were discussed by means of literature analysis. The image of women in the cosmetics packaging in the period of the Republic of China was compared and analyzed by means of iconography. With the image of women in cosmetics packaging of the Republic of China as the center and combined with the background of the times, it is found that the formation of the image of women in cosmetics packaging of the Republic of China has a publicity and promotion effect on the women''s liberation movement, which has promoted the transformation of social aesthetic values, strengthened national capitalist enterprises and shaped national brands. The social, political and economic conditions of the new culture and new art during the period of the Republic of China are the relationship between the two aspects of the female image in the cosmetics of the Republic of China and its packaging, and the internal and external factors that lead to reform. Through the discussion on the development of cosmetics packaging in the Republic of China, the shaping of the image of women in cosmetics packaging in the Republic of China, and the reasons for the formation and the significance of the times, the thought that the cosmetics packaging designer should adapt to the perspective thinking and means of expression during the change of the times in specific design practices is further put forward.