中国绘画意象表现对白酒包装设计的启示

目的 探究中国传统绘画意象表现理论在包装设计中的当代转换。方法 基于中国传统绘画理论的重要价值，利用意象造型创新图形设计，以再现物象为基础，使白酒包装造型设计有了突破和发展。在中国绘画意象表现中，对意境的追求植入包装设计对品牌文化的传达。将散点透视中的时间元素与笔墨线条的意象表现引入白酒包装设计，丰富其表现形式。在白酒包装色彩表达上，将中国画中对墨的运用引入包装色彩设计，使用最少的颜色表达自然万物的绚丽多彩。结论 利用跨界思维，在白酒包装设计中引入传统绘画意象表现理论，使白酒包装设计在外形和色彩搭配运用上都取得了突破性的创新，并且将设计师对中国白酒品牌文化内涵的关注和传承上升到了一个重要高度。

The Enlightenment of Imagery Expression in Chinese Painting to the Packaging Design of Liquor

The work aims to explore the contemporary transformation of Chinese traditional painting''s imagery expression theory in packaging design. According to the important value of Chinese traditional painting theory, innovative graphic design was realized by imagery modeling, leading to a breakthrough and development for the modeling design of liquor packaging based on image reproduction. The pursuit of artistic conception in the imagery expression of Chinese painting was implanted into the expression of packaging design to the brand culture. The time element in the scatter perspective and the imagery expression of ink lines were introduced into the liquor packaging design, which enriched its expression form. In the color expression of liquor packaging, the use of ink in Chinese paintings was introduced into the packaging color design, achieving the desired effect of using the least color to express the beauty of nature. The traditional painting imagery expression theory is introduced into liquor packaging design by means of cross-border thought, leading to a breakthrough innovation in both shape and color matching for the liquor packaging design. As a result, designers'' attention and inheritance to the cultural connotation of Chinese liquor brands will be raised to a significantly high level.