刍议房地产新闻宣传策略

随着国家宏观调控力度的加大，房地产业正处于较为困难的境地，在此期间，如何做好楼盘的销售，业已成为房地产商颇为头疼的问题。在推行广告策略的同时，新闻宣传策略却是“夺宝奇兵”。新闻宣传策略如果运用得当，不仅可以节省大量的广告费用，而且在塑造公司形象方面也发挥着很大作用。在业界所谓的“寒冬论”到临之际，如果新闻宣传策略运用得当，也许会给房地产销售带来勃勃生机。

On the Real Estate's News and Propaganda Strategy

For the state＇ s macro-control efforts intensified, the real estate industry is in a more difficult position, in the meantime, how do real estate sales, real estate has become a headache to some problems. Advertising in the implementation of the strategy at the same time, the publicity strategy is a ＂Indiana Jones. ＂ News and propaganda strategy if used properly, can not only save a lot of the cost of advertising, but also in shaping the company＇ s image also play a big role. In the industry so-called ＂winter＂ to the Council of the, if journalism and propaganda strategy used properly, perhaps real estate sales will bring a great vitality.