| 基于顾客体验消费的餐饮产品研发 |
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| 引用本文： | 吕新河.基于顾客体验消费的餐饮产品研发[J].扬州大学烹饪学报,2011,28(2):25-28. |
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| 作者姓名： | 吕新河 |
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| 作者单位： | 南京旅游职业学院,江苏南京,210003 |
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| 摘 要： | 餐饮业作为现代服务业的重要组成部分，在飞速发展的同时，也不可避免地存在激烈的竞争。企业要在经营创新上不断突破，应当以体验经济理论为指导，以顾客的体验消费为着眼点，将餐饮产品研发的目标与机制建立在消费者的个性化体验之上，从而赢得消费者，并力争打造个性化的餐饮品牌。
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| 关 键 词： | 体验消费 餐饮产品 餐饮管理 产品研发 |
Catering Products Research and Development on the Basis of Customer Experiential Consumption |
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| LU Xin-he.Catering Products Research and Development on the Basis of Customer Experiential Consumption[J].Cuisine Journal of Yangzhou University,2011,28(2):25-28. |
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| Authors: | LU Xin-he |
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| Affiliation: | LU Xin-he(Nanjing Vocational School of Tourism,Nanjing 210003,Jiangsu,China) |
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| Abstract: | As an important part of modern service industries,catering industry is inevitably faced with fierce competition with quick development.To make breakthroughs in operation innovations,catering industries are supposed to be experiential economics theory oriented and customer experiential consumption centered.The realization of catering products development objective and system establishment on the basis of consumer individual experience may win consumers for the enterprises and forge brand-named catering busin... |
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| Keywords: | experiential consumption catering products restaurant management product development |
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