| 城市营销战略的微观环境分析 |
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| 引用本文： | 张荣耀,刁兆峰.城市营销战略的微观环境分析[J].武汉理工大学学报(信息与管理工程版),2004,26(3):162-164. |
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| 作者姓名： | 张荣耀 刁兆峰 |
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| 作者单位： | 武汉理工大学管理学院,湖北,武汉,430070 |
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| 摘 要： | 从城市发展历程着手,进行了城市营销战略的微观环境分析,提出了城市微观环境中的4个主要因素及其相互关系,并在各个因素的分析中阐述了城市经营的典范实例。得出的结论认为,对城市营销战略的研究是现代城市发展的正确方向。
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| 关 键 词： | 城市经营 城市环境 城市营销 |
| 文章编号： | 1007-144X(2004)03-0162-03 |
| 修稿时间： | 2003年11月24 |
Micro-Environment Analysis of City Marketing Strategies |
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| Zhang Rongyao,Diao ZhaofengZhang Rongyao: Postgraduate, School of Management,WUT,Wuhan ,China..Micro-Environment Analysis of City Marketing Strategies[J].Journal of Wuhan University of Technology(Information & Management Engineering),2004,26(3):162-164. |
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| Authors: | Zhang Rongyao Diao ZhaofengZhang Rongyao: Postgraduate School of Management WUT Wuhan China |
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| Affiliation: | Zhang Rongyao,Diao ZhaofengZhang Rongyao: Postgraduate, School of Management,WUT,Wuhan 430070,China. |
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| Abstract: | Micro-environment about city marketing strategies based on the city development is analyzed. Four major elements and the relationship among them are put forward. Typical examples of city management are described according to each element. It is concluded that research on city marketing strategies is the correct direction of modern city development. |
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| Keywords: | city management city circumstance city marketing |
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