| 传统视觉元素在包装设计中的表达方式 |
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| 引用本文： | 郅阳.传统视觉元素在包装设计中的表达方式[J].包装工程,2011,32(24):11-14. |
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| 作者姓名： | 郅阳 |
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| 作者单位： | 苏州大学,苏州,215123 |
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| 摘 要： | 分析了传统元素在包装设计中的应用方式和转化方式,并结合市场流通中的各种商品包装实物例证,论述了传统元素在现代包装设计中应用的特点,进而分析了传统元素在新时代背景下呈现的新面貌及其发展趋势。在此基础上,提出了传统元素必须是设计者在理解和审美判别的基础上,提炼、归纳、整合成传统视觉符号,最终灵活、恰当地运用在商品包装设计上,从而创造出具有本土特色的商品包装。
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| 关 键 词： | 传统元素 视觉符号 包装设计 |
| 收稿时间： | 2011/8/20 0:00:00 |
| 修稿时间： | 2011/12/20 0:00:00 |
Expression Ways of Traditional Visual Elements in Packaging Design |
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| ZHI Yang.Expression Ways of Traditional Visual Elements in Packaging Design[J].Packaging Engineering,2011,32(24):11-14. |
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| Authors: | ZHI Yang |
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| Affiliation: | ZHI Yang(Soochow University,Soochow 215123,China) |
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| Abstract: | It analyzed the application and transformation ways of traditional elements in packaging design.Combined with various commodity packaging in market circulation,it demonstrated the characteristics of traditional elements in modern packaging design,furthermore analyzed new appearance and development trend of traditional elements in new era.Based on it,it proposed the traditional elements must be based on the understanding and aesthetic identification of designer,refine,induce and integrate traditional visual symbol,used in commodity packaging design flexibly and suitably,which could create commodity packaging with local characteristics. |
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| Keywords: | traditional elements visual symbol packaging design |
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