新零售业的用户体验设计与线上线下运营模式探讨

探讨新零售业中,互联网时代大发展促进网络交易流量的营销时代变化,转向以"互联网+便利店"的用户体验、参与设计和大数据驱动新零售业的飞速成长,深入观察线上线下运营模式,对新零售业的发展提出升级策略。通过与一团火集团合作的成功案例,分析中国连锁便利店开展的服务设计创新及用户购物体验感,结合服务设计理念和用户大数据研究方法,总结出在新零售业中有效改进用户体验的设计方法和手段。提出新零售视野下中国连锁便利店服务设计升级的3点建议:建立城市为中心辐射城郊、乡镇的零售业线上、线下便利店购物体验的运营模式;建立大数据驱动下零售业服务中面向用户体验购物的运营模式;建立多学科融合为零售业设计更全面便捷的服务运营模式。

On New retail Industry User Experience Design and Online Offline Operation Model

In the new retail industry,the development of the Internet era has promoted the changes in the marketing era of online transaction traffic,and it has turned to the"Internet+convenience store"user experience,participating in design and big data to drive the rapid growth of the new retail industry.Observe the online and offline operation models,and propose upgrade strategies for the development of the new retail industry.Through the successful case of cooperation with Yituanhuo Group,it analyzes the service design innovation and user shopping experience carried out by Chinese chain convenience stores,combines service design concepts and user big data research methods,and summarizes the effective design methods and means in improvement of user experience in the new retail industry.And then put forward three suggestions for the service design upgrade of China's chain convenience stores from the perspective of new retail:establish a city-centered operation model that radiates the online and offline convenience store shopping experience in the suburbs and townships;establish a big data-driven retail service Medium-oriented user experience shopping operation model;establish multi-disciplinary integration to design a more comprehensive and convenient service operation model for the retail industry.