| 基于消费需求的杂粮分量式包装设计 |
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| 引用本文： | 吕雪,黎英. 基于消费需求的杂粮分量式包装设计[J]. 湖南包装, 2020, 0(1): 68-71 |
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| 作者姓名： | 吕雪 黎英 |
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| 作者单位： | 湖南工业大学包装设计艺术学院 |
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| 基金项目： | 教育部人文社科基金(编号:15YJA760016)。 |
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| 摘 要： | 文章对人们消费需求的变化进行分析,并提出杂粮分量式包装的必要性,结合实例,阐述分量式包装的便利性、品牌化、安全性的设计方法,以期通过分量式的包装设计满足消费者对杂粮小分量的食用需求,给消费者带来便利,从而适应竞争日益激烈的市场环境。
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| 关 键 词： | 包装设计 杂粮 分量式 消费需求 |
Research on Component Packaging Design Of Multigrains Based on Consumer Demand |
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| Lv Xue,Li Ying. Research on Component Packaging Design Of Multigrains Based on Consumer Demand[J]. , 2020, 0(1): 68-71 |
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| Authors: | Lv Xue Li Ying |
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| Affiliation: | (School of Packaging Design and Art,Hunan University of Technology,Zhuzhou,Hunan,412000) |
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| Abstract: | This article analyzes the changes in people's consumer demand,and puts forward the necessity of multi-grain packaging.Combined with examples,it expounds the design method of the convenience,branding,and security of the multi-package.Designed to meet consumer demand for small portions of miscellaneous grains,bring convenience to consumers,and adapt to the increasingly competitive market environment. |
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| Keywords: | Packaging Design Multigrain Component Consumer Demand |
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