| 高校毕业生就业市场开拓策略分析 |
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| 引用本文： | 赖艳,舒福灵.高校毕业生就业市场开拓策略分析[J].桂林电子科技大学学报,2007,27(2):168-170. |
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| 作者姓名： | 赖艳 舒福灵 |
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| 作者单位： | 1. 桂林电子科技大学,发展规划处,广西,桂林,541004
2. 桂林电子科技大学,招生就业处,广西,桂林,541004 |
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| 摘 要： | 积极开拓高校毕业生就业市场是实现毕业生的就业率和就业质量,以及高校生存与发展的重要保障之一.运用市场营销理论,根据就业市场的特点提出积极开拓市场的策略,通过"走出去"和"引进来"两种方式积极开拓有形的市场.同时利用网络开拓无形市场,使有形与无形措施结合起来,提高毕业生就业率和就业质量.
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| 关 键 词： | 高校毕业生 就业市场 开拓策略 |
| 文章编号： | 1673-808X（2007）02-0168-04 |
| 修稿时间： | 2007-03-11 |
Strategies for widening employment opportunities for university graduates |
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| LAI Yan,SHU Fu-ling.Strategies for widening employment opportunities for university graduates[J].Journal of Guilin Institute of Electronic Technology,2007,27(2):168-170. |
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| Authors: | LAI Yan SHU Fu-ling |
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| Affiliation: | 1. Office of University Development and Planning, Guilin University of Electronic Technology, Guilin 541004, China, 2. Office of Admissions and Career Planning, Guilin University of Electronic Technology, Guilin 541004, China |
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| Abstract: | The employment rate and quality of the graduates of a university is a necessity for its survival and development.Widening employment opportunities and improving employment quality for the graduates is a practical and effective way of retrieving such a necessity.Strategies that can be exploited in widening employment opportunities and improving employment quality are proposed by employing marketing theories and the principles of the job market.It is highlighted that "going out to seek opportunities" and "introducing employers/opportunities into the university" are practical and tangible ways and that the Internet as an intangible way is also an effective means.The combination of these two approaches can efficiently widen employment opportunities and improve employment quality. |
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| Keywords: | university graduates employment opportunities widening strategies |
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