| 浅谈药品包装装潢设计 |
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| 引用本文： | 沈志红,常芳. 浅谈药品包装装潢设计[J]. 包装工程, 2004, 25(2): 166-167 |
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| 作者姓名： | 沈志红 常芳 |
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| 作者单位： | 武汉科技学院,湖北,武汉,430073;武汉科技学院,湖北,武汉,430073 |
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| 摘 要： | 药品走上柜台展示到消费者眼中,其包装的优良差异就会得到市场的检验.包装作为商品与消费者直接沟通的媒介物,是产品内在质量和商品形态的真实写照,从中起着无声的推销员作用.文中阐述了药品包装设计的重要性、防伪性及科学性,为药品的包装设计提供了思路.
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| 关 键 词： | 药品 包装装潢 重要性 防伪性 科学性 |
| 文章编号： | 1001-3563(2004)02-0166-02 |
| 修稿时间： | 2004-03-07 |
Discussion on the Packaging and Decorating Design of Medicines |
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| SHEN Zhi-hong,CHANG Fang. Discussion on the Packaging and Decorating Design of Medicines[J]. Packaging Engineering, 2004, 25(2): 166-167 |
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| Authors: | SHEN Zhi-hong CHANG Fang |
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| Abstract: | Once medicines become commodity and show before the eyes of consumer, the fine difference of packaging will get inspected. As the media of communication between commodity and consumer, Packaging reflects the quality and form of commodity and take the function of silent salesman. The importance, anti-falsification and scientificalness were discussed and the train of thought for packaging design of the medicines was provided. |
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| Keywords: | Medicine Packing and decorating Importance Anti-falsification Scientificalness |
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