东北白酒的文化探究

从历史资料、区域特点、民族特色、原料工艺的与众不同等方面介绍了东北白酒的文化内涵;只有通过树起生态酿酒的大招牌、唱响原料文化的主旋律、将通俗文化发扬光大,才有利于打造出有黑龙江特色的龙江白酒文化品牌,并采取建设文化阵地、精炼品牌文化用语、增加扩大传播途径等措施,才能将龙江白酒文化的宣传出去。

Investigation of the Northeast Liquor Culture

Te content of the Northeast liquor culture was introduced from the historical data, regional characteristics, national characteristics, raw materials and other aspects. It helps to create the distinctive Heilongjiang＇s Longjiang liquor culture brand only by establishing the signboard of ecological liquor making, playing the theme of material culture and promoting the popular culture. Only by manoeuvring the culture position, refining terms for brand culture, expanding the transmission and other measures, the Longjiang liquor culture will flourish.