ISDN awareness: implications for the management of telecommunication technology

Rapid changes in telecommunication technology (TT) and its usage have elevated it to a strategic role. This strategic thrust of TT has certain implications for TT management. This paper reports on a study conducted to identify and analyse the factors that influence ISDN technology awareness in an organization. Based on a statistical analysis of the responses to a survey instrument, our hypotheses of a positive relationship between desirability of ISDN adoption and influence of external customers, strategic importance of TT, operational importance of TT, TT management awareness of ISDN, top management awareness of ISDN and extent of resource-sharing are tested. The implications of these factors for achieving enhanced connectivity through ISDN are discussed.