| 基于TPB-CPV理论的年轻居民健康建筑购买研究 |
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| 引用本文： | 桑培东,宋焕斌. 基于TPB-CPV理论的年轻居民健康建筑购买研究[J]. 工程管理学报, 2019, 0(2): 147-152. DOI: 10.13991/j.cnki.jem.2019.02.027 |
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| 作者姓名： | 桑培东 宋焕斌 |
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| 作者单位： | 山东建筑大学管理工程学院,山东济南,250101;山东建筑大学管理工程学院,山东济南,250101 |
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| 摘 要： | 从年轻居民角度探究健康建筑购买意愿的影响因素，在计划行为理论（TPB）和感知价值理论（CPV）的基础上，结合个人健康素养和外部情境因素构建理论模型，对问卷整理数据使用 SPSS 22.0 和 SmartPLS 2.0 工具分析。结果发现感知价值、外部情景因素和感知行为控制对购买意愿有显著影响。研究对健康建筑市场发展提供有效指导。
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| 关 键 词： | 健康建筑 购买意愿 计划行为理论 感知价值理论 偏最小二乘法 |
The Purchase of Healthy Building for Young ResidentsA Study Based on TPB-CPV Theory |
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| SANG Pei-dong,SONG Huan-bin. The Purchase of Healthy Building for Young ResidentsA Study Based on TPB-CPV Theory[J]. Journal of Engineering Management, 2019, 0(2): 147-152. DOI: 10.13991/j.cnki.jem.2019.02.027 |
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| Authors: | SANG Pei-dong SONG Huan-bin |
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| Affiliation: | School of Management and Engineering，Shandong Jianzhu University |
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| Abstract: | To explore the influence factors of Healthy Building purchase intention for young residents，this article builds atheoretical model based on Theory of Planned Behavior (TPB) and Customer Perceived Value (CPV) considering personal healthliteracy and external situational factors with data running under SPSS 22.0 and SmartPLS 2.0 platforms. The results indicate thatperceived value，external situational factors and perceived behavioral control have a significant effect on purchase intention. Thisresearch provides effective guidance for the development of Healthy Building. |
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| Keywords: | healthy building purchase intention theory of planned behavior customer perceived value partial least squares |
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