| “SIYB”教学理念对高职市场营销专业教改的若干思考 |
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| 引用本文： | 吕时礼,史锋. “SIYB”教学理念对高职市场营销专业教改的若干思考[J]. 安徽电子信息职业技术学院学报, 2005, 4(4): 27-30 |
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| 作者姓名： | 吕时礼 史锋 |
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| 作者单位： | 安徽职业技术学院,安徽,合肥,230051 |
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| 摘 要： | 本文通过对劳动与社会保障部引进的“SIYB”培训项目的介绍和分析,并与高职院校市场营销专业教育现状进行比较,找出其中一些弊端,并对该专业的教学改革提出若干建议。
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| 关 键 词： | SIYB 课程设置 教学理念 教学改革 |
| 文章编号： | 1671-802X(2005)04-0027-04 |
| 修稿时间： | 2005-04-10 |
The teaching idea of " SIYB" and teaching reform of college′s marketing specialized education |
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| Lu Shi-li,Shi Feng. The teaching idea of " SIYB" and teaching reform of college′s marketing specialized education[J]. Journal of Anhui Vocational College of Electronios & Information Technology, 2005, 4(4): 27-30 |
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| Authors: | Lu Shi-li Shi Feng |
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| Abstract: | After carefully analyzi ng the item o f“SIYB”,which was introduced from International Labour Organiza tion by Ministry of Labour and Social Security,and comparing with the current s ituation of the development of some colle ges' marketing specialized edu-cation ,we find out some drawbacks,a nd propose several reformatory suggestions in th is specialized educati on. |
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| Keywords: | SIYB curriculum teaching senses teaching reform |
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