| 论包装视觉语言传递效应性的提升 |
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| 引用本文： | 胡小聪,杨明朗. 论包装视觉语言传递效应性的提升[J]. 包装工程, 2006, 27(6): 283-284,292 |
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| 作者姓名： | 胡小聪 杨明朗 |
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| 作者单位： | 南昌大学,南昌,330029 |
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| 摘 要： | 包装视觉语言作为企业促销的媒介,它的构建是一项复杂的工程,涉及多门学科,要达到各方面的高度平衡才能创造出高效的传递语言.文章主要分析了制约包装视觉语言传递效应性的相关因素及如何通过一系列的方法提升其效应性.
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| 关 键 词： | 包装设计 视觉语言 传递效应 |
| 文章编号： | 1001-3563（2006）06-0283-02 |
| 收稿时间： | 2005-12-26 |
| 修稿时间： | 2005-12-26 |
Discussion on the Transfer Effect Promotion of Packaging Visual Language |
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| HU Xiao-cong,YANG Ming-lang. Discussion on the Transfer Effect Promotion of Packaging Visual Language[J]. Packaging Engineering, 2006, 27(6): 283-284,292 |
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| Authors: | HU Xiao-cong YANG Ming-lang |
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| Affiliation: | Nanchang University, Nanchang 330029, China |
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| Abstract: | As a medium of sales promotion, packaging visual language construction is a complex project, which involves the multi-discipline, and the high balance of various aspects must achieve to create the highly effective transmission language. This article analyzed the correlative factors restricting packaging vision language transfer effect and the ways to promote its effect through a series of methods. |
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| Keywords: | packaging design visual language transferring effect |
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