| 杭州丝绸产品及其市场分析 |
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| 引用本文： | 郑喆.杭州丝绸产品及其市场分析[J].丝绸,2012(2):65-68. |
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| 作者姓名： | 郑喆 |
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| 作者单位： | 浙江理工大学服装学院 |
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| 摘 要： | 介绍了杭州丝绸的历史,调查分析了杭州丝绸品牌和丝绸专业市场的分布与特征。对杭州丝绸产品在现代服饰、家纺和工艺品等方面的应用进行了调查和分析,从而为杭州丝绸产品的改良和品牌的推广提出了建议。
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| 关 键 词： | 丝绸产品 丝绸品牌 市场分析 杭州 |
Hangzhou silk products and its market analysis |
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| ZHENG.Hangzhou silk products and its market analysis[J].Silk Monthly,2012(2):65-68. |
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| Authors: | ZHENG |
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| Affiliation: | ZHENG Zhe(School of Fashion Design and Engineering,Zhejiang Sci-Tech University,Hangzhou,310018,China) |
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| Abstract: | This paper made an introduction on the history of silk industry in Hangzhou and took on detailed research on many local brands and specialize markets,described silk’s application in modern women’s wear,accessories,home textiles and other art crafts and gave suggestions to silk enterprises on the improvement of Hangzhou silk products and the promotion of Hangzhou silk brands. |
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| Keywords: | Silk products Silk brands Market analysis Hangzhou |
| 本文献已被 CNKI 等数据库收录！ |
