| 进口葡萄酒的现状与发展趋势 |
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| 引用本文： | 罗晓雷. 进口葡萄酒的现状与发展趋势[J]. 中国食物与营养, 2013, 0(1): 37-39 |
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| 作者姓名： | 罗晓雷 |
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| 作者单位： | 中共北京市委市政府信访办公室 |
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| 摘 要： | 现阶段,我国进口葡萄酒市场火爆,进口量逐年攀升,显现毛利率高、品牌繁多、品质参差不齐、市场信任度低、价格价值偏差大、法规不完善、监管混乱等特点。相关部门及单位应积极采取措施力促进口葡萄酒市场稳定健康发展。相信在未来,其进口量将持续增长,毛利率逐渐回归理性;高性价比产品占主流,销售渠道多样化;涉足企业增多,行业竞争将会日趋激烈。
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| 关 键 词： | 进口葡萄酒 毛利率高 信任度低 持续增长 |
Present Situation and Development Trends of Imported Grape Wine |
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| LUO Xiao-lei. Present Situation and Development Trends of Imported Grape Wine[J]. Food and Nutrition in China, 2013, 0(1): 37-39 |
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| Authors: | LUO Xiao-lei |
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| Affiliation: | LUO Xiao-lei(Office of Letters and Calls of Beijing Committee of Communist Party of China and Beijing Municipal People’s Govemment,Beijing 100744,China) |
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| Abstract: | At the present stage, imported grape wine market in China is unprecedentedly popular, and the importing volume is in- creasing year by year, however, it was also pointed out that there were some marketing issues existing in price and value, the profits were high, the quality was uneven, regulations and laws were not perfect, and management was in chaos. The relevant departments should take various measures to establish healthy and stable development environment for imported grape wine market. We believe the profits will gradually return to rational, the cast-effective products will be prevailing, there will be more importing trading enterprises involved into wine business and the market competition will be intense. |
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| Keywords: | imported grape wine high profits low trusty insistent growing |
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