| 对山东郎庄面塑民俗艺术品牌包装的思索 |
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| 引用本文： | 宋艳华. 对山东郎庄面塑民俗艺术品牌包装的思索[J]. 包装工程, 2009, 30(6) |
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| 作者姓名： | 宋艳华 |
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| 作者单位： | 聊城大学东昌学院,聊城,252000 |
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| 摘 要： | 以郎庄面塑为例,从品牌的包装定位、产品研发、经济塔台等方面入手对产品进行整体的包装策划.在如何激活、拯救、传承传统的民俗文化方面进行创新性探讨.
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| 关 键 词： | 郎庄面塑 民俗艺术 品牌包装 |
Pondering upon Packaging of the Folk Custom Art Brand of Langzhuang Dough Sculpture |
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| SONG Yan-hua. Pondering upon Packaging of the Folk Custom Art Brand of Langzhuang Dough Sculpture[J]. Packaging Engineering, 2009, 30(6) |
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| Authors: | SONG Yan-hua |
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| Affiliation: | SONG Yan-hua(Liaocheng University,Liaocheng 252000,China) |
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| Abstract: | Integrated packaging planning of folk custom art brand product was carried out with the example of Langzhuang dough sculpture and from the aspects of packaging orientation,product development,and economical platform.The ways to activate,save,and inherit tradition folk custom culture were discussed. |
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| Keywords: | Langzhuang dough sculpture folk custom art brand packing |
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