| Abstract: | Tested dissonance and attribution theory predictions regarding the effect of social support on attitude change due to counterattitudinal advocacy in 4 studies. Social support among 67 college students who were given course credit was manipulated in a counterattitudinal essay-writing situation by the compliance or noncompliance of a confederate. Contrary to predictions, Ss showed a more positive attitude toward the counterattitudinal issue after the confederate's compliance rather than noncompliance, regardless of choice. Exp II manipulated social support and severity of consequences under consistently high choice with 47 paid male university students. Data support dissonance and attribution predictions under high consequences and replicate the findings of Exp I under low consequences. Exp III, conducted with 53 paid high school students, varied social support and choice under high consequences and showed that noncompliance led to more change than compliance under high choice and the reverse effect under low choice. Exp IV manipulated social support among 67 paid female university students and the confederate's stated attitude in a 2-factor design (under consistently high choice and high consequences), resulting in main effects for both factors. Ss changed more under noncompliance than compliance and with an attitudinally dissimilar rather than similar confederate. Results suggest a functional equivalence of social support as social reward and the financial rewards used in previous studies. (17 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
