中西方价值观念差异在时装广告中的体现

本文从时装广告的角度,分三个方面(人与自我,人与人,人与自然的关系)对中西方价值观念进行比较。通过一些时装广告的案例分析,总结出个人主义与集体主义的区别,两性及性观念的不同,以及对立与和谐的自然观等差异。从而为中国时装广告的跨文化传播提供理论上的支持。

The Differences between Chinese and Western Values in Fashion Advertisements

From the perspective of fashion ads,this passage compares Western and Chinese values in three areas(the relationship between man and self,man and man,man and nature).Through a number of case studies of Fashion ads,summed up the differences between individualism and collectivism,different attitudes between gender and sexual,and different views between confrontation and harmony and so on.so as to provide theoretical support for the Spread of Chinese fashion ads in cross-cultural way.