视觉游戏与设计创意

"视觉游戏"并非是艾尔·塞克尔所研究的视觉科学中的幻觉现象,而是一种设计理念。这种理念不仅体现在设计师追求设计乐趣、享受设计过程的态度上,而且体现在设计师对于挑战"规则"、突破"传统"、寻求自由轻松的设计氛围的追求中。现代平面设计具有较强的视觉游戏特征,主要体现在趣味性、游戏性、无序性、偶然性这四个方面。当平面设计以"视觉游戏"的形式展现时,它在图形、文字和编排的创意与表现上都呈现出新的面貌。

Visual Play and Design Creation

"Visual Play"is not the illusion phenomenon studied by Al Seckel in vision science,but a design concept.This concept is reflected not only in the designers’ attitudes toward seeking pleasure in the design process,but also in the designers’ desire to challenge the existing rules,to break the traditions,and to pursue free and comfortable designing environment.Modern graphic design has strong characteristics of visual play,mainly focusing on four aspects:being interesting,recreational,out-of-order and casual.When graphic design is presented in a visual play form,it takes on a new look in the invention and presentation of graphics,font and layout.