基于格式塔原理的系列文创产品设计研究

目的从格式塔原理出发,运用相似原理和感知特性,以系列文创产品为研究对象,结合感性意象,挖掘用户需求,探索及优化系列文创产品设计流程。方法以宁夏地域特色为出发点,通过设计定位,梳理文化元素,提取主题特征要素,结合对用户感性需求的调研,采用意象尺度图的方式,分析产品要素,从而建立产品共有风格特征,将用户需求与从主题提取的特征元素相结合,设计出办公摆件类的系列文创产品方案。结论通过对格式塔理论的研究,根据相似原理分析出系列产品的感知特点,结合这些感知特点,进行设计程序的优化。针对办公摆件类的系列产品,挖掘用户需求能使产品更加符合用户需求,更易于被用户接受。同时,提高产品的统一性和辨识度,梳理设计流程,从而提高设计效率,为系列文创产品设计提供新的思路与方法。

Design of a Series of Cultural and Creative Products Based on Gestalt Principle

Based on the Gestalt principle and taking a series of cultural and creative products as the research object, the work aims to explore the process of optimizing the design of a series of cultural and creative products by applying similar principles and perceptual characteristics and mining user needs with perceptual images. Taking the regional characteristics of Ningxia as the starting point, the cultural elements were sorted out to extract the characteristics elements of the theme based on design positioning. The product elements were analyzed with the image scale, so as to establish the common style characteristics of the products, in combination with the investigation of the user''s perceptual needs. The user needs and characteristics elements extracted from the theme were combined to design the scheme of a series of cultural and creative products as the office ornaments. Based on the research of Gestalt theory and similarity principle, the perceptual characteristics of the series of products are analyzed. The design process is optimized in combination with these perceptual characteristics. The excavation of user needs of the series of products as office ornaments can make the products more responsive to such needs, and more easily accepted by users. Meanwhile, the uniformity and identification of the products are improved and the design process is sorted out to improve the design efficiency and provide new ideas and methods for the design of a series of cultural and creative products.