地域文化符号融入博物馆文创产品的设计策略

目的针对博物馆文创产品的同质化、地域性文化元素识别性特征较弱以及文创产品与用户、市场需求脱节等现状,围绕传统文化正确传承与产品设计创意创新2个重点,寻找中小型博物馆文创产品发展的出路,激发博物馆文化创意产品创新潜能。方法以符号学为理论基础,从语义学、语构学、语用学3个维度对无锡博物院馆藏文化以及现有文创产品进行分析,提取地域特色文化符号融入现代社会生活所需的文创产品设计中。结论总结出基于符号学理论的产品设计方法要素,提出一种符合地域性文化应用方式的文创产品设计策略,即"提取语义—解剖语构—改善语用",以达成博物馆文创产品内容创新、功能创新以及设计创新。以无锡博物院泥人"阿福阿喜"为例导出产品设计,为地方性文创产品的设计提供参考与借鉴。

Strategies of Regional Cultural Symbols into the Design of Museum Cultural Creation Products

For the homogenization of museum cultural creation products,the weak identification characteristics of regional cultural elements,and the disconnection among products,customers and market demands,this work aims to find a way out for the development of cultural creation products in small and medium-sized museums,and inspire the innovative potential of museum's cultural creation products by highlighting the correct inheritance of traditional culture and the innovation of product design.Based on the theory of semiotics,it analyzed the collection culture and cultural creation products of Wuxi Museum from the three dimensions of semantics,linguistics and pragmatics,and extracted regional cultural symbols into the design of modern necessities.This paper summarizes the elements of product design method based on semiotic theory,and proposes a design strategy of cultural creation products that conforms to regional cultural application,namely“extracting semantics-analyzing language structure-improving language use”,so as to achieve content innovation,functional innovation and design innovation.With the elements of clay figures Axi and Afu in Wuxi Museum as examples to derive product design,it provides reference for the design of regional cultural creation products.