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基于文化认知的地铁站内色彩设计研究
引用本文:谢玄晖,徐笑非. 基于文化认知的地铁站内色彩设计研究[J]. 包装工程, 2020, 41(8): 239-245
作者姓名:谢玄晖  徐笑非
作者单位:西南交通大学,成都 610031,西南交通大学,成都 610031
基金项目:国家重点研发计划资助项目(2017YFB1201103-9/ 2017YFB1201103-11/ 2017YFB1201103-12);成都市科技局软科学研究项目(2016-RK00-00185-ZF)
摘    要:目的从文化认知的角度构建地铁站内色彩设计方法。方法首先,通过对地铁站内色彩设计的内容分析,形成其文化认知模型,获取其设计方法的关键要素。然后,结合典型文化样本的收集,借助NCS色彩体系分析其色彩特征,通过对典型色彩的整合,将其转化为现代设计语言,并对其认知特性进行分析。最后,结合地铁站内的物理界面,形成色彩设计方案,阐释该方法的操作性。结果通过设计实践案例验证该方法能够有效提升地铁站内色彩设计的文化特色。结论地铁站内色彩设计的文化识别是设计信息与文化原型的匹配过程,色彩的文化性与现代设计语言的整合是设计过程的关键,借助认知理论可以更准确地分析色彩设计的文化识别性,有效提升地铁站内色彩设计的品质。

关 键 词:文化认知  地铁站  色彩设计  设计方法
收稿时间:2019-12-26
修稿时间:2020-04-20

Color Design of Subway Station Interior based on Cultural Cognition
XIE Xuan-hui and XU Xiao-fei. Color Design of Subway Station Interior based on Cultural Cognition[J]. Packaging Engineering, 2020, 41(8): 239-245
Authors:XIE Xuan-hui and XU Xiao-fei
Affiliation:Southwest Jiaotong University, Chengdu 610031, China and Southwest Jiaotong University, Chengdu 610031, China
Abstract:The work aims to construct a color design method for subway station interior from the perspective of cultural cognition. Firstly, through the analysis on the color design in the subway station, the cultural cognitive model was formed and the key elements of the design method were obtained. Then, with the collection of typical cultural samples, the NCS color system was used to analyze its color features. Through the integration of typical colors, it was transformed into modern design language and its cognitive characteristics were analyzed. Finally, combining with the physical interface in the subway station, a color design scheme was formed to explain the operability of the method. Through the design practice case, the method could be proved to effectively improve the cultural characteristics of color design in subway station. The cultural recognition of color design in subway station is the matching process of design information and cultural prototype, and the integration of color culture and modern design language is the key of the design process. With the help of cognitive theory, the cultural cognition of color design can be more accurately analyzed and the quality of color design in subway stations can be effectively improved.
Keywords:cultural cognition   subway station   color design   design method
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