基于用户体验的短视频APP设计研究

目的从用户体验的角度出发,研究较为典型的短视频应用的用户体验差异,为短视频应用的未来设计发展提出有效建议。方法从用户在使用短视频应用时的感官体验、交互体验、心理体验三个方面,分析、对比和研究两款典型的短视频应用(抖音短视频、快手短视频)的视觉界面、听觉体验、交互特点及用户心理,归纳两款应用的异同点和优缺点,总结出短视频应用基于用户体验的设计方法和策略。结论两款短视频应用在用户体验设计方面各有其优缺点和特点。在短视频应用的设计中,要充分考虑用户在感官、交互和心理三方面的体验,提升使用沉浸感、内容多样化及设计精细化,设计出良好的产品模式,以实现用户目标,满足用户需求,优化用户体验,提高用户粘性,从而提升短视频APP自身的价值和竞争力。

Design of Short Video APP Based on User Experience

The work aims to study the similarities and differences of typical short video APPs from the perspective of user experience,so as to put forward effective suggestions for the future design and development of short video APPs.From three aspects of user’s sensory experience,interactive experience and psychological experience,the visual interface,auditory experience,interaction characteristics and user psychology of two typical short video APPs(douyin short video and kuaishou short video) were analyzed,compared and studied.The similarities and differences and advantages and disadvantages of the two APPs were summarized to obtain the design methods and strategies of short video APPs based on user experience.The two short video APPs have their own advantages and disadvantages in user experience.The design of short video APPs fully considers the user’s experience in sensory,interactive and psychological aspects,improves the use of immersion,diversification of content and refinement of design,and offers a good product model to achieve user goals,meet user needs,optimize user experience and enhance user stickiness,so as to improve the value and competitiveness of short video APPs.