吹风机外观风格差异分析与设计

目的根据用户审美需求的多样性,进行产品外观风格分类,提出差异化设计方案,并检验差异化设计的有效性。方法以热销产品为对象,运用多维尺度分析法,得出外观产品分类结果,根据空间分布规律,提出创新设计方案;运用层次分析法,得出设计评价结果;运用方差分析,得出设计差异化的检验结果。结论以26款热销吹风机为对象,得出3个外观分类;提出的3款创新设计,用户(N=80)设计评价调查与检验结果显示,29～40岁女性用户对硬朗尖锐风格的设计具有显著偏好。多维尺度分析法能够有效解决产品外观分类问题,并能根据空间分布规律得出创新设计。该方法能够为新产品开发及市场策略的制定提供一定参考。

Difference Analysis and Design of Hair Dryer Appearance Style

The work aims to classify the product appearance styles, propose differential design schemes and test the effectiveness of the differential designs according to the diversified aesthetic needs of users. With hot-selling products as the objects, the classification results of appearances of products were obtained by means of Multi-Dimensional Scaling and the innovative design schemes were proposed based on the spatial distribution; the design evaluation result was obtained with Analytic Hierarchy Process; and the test result of design differentiation was obtained through analysis of variance Analysis of Variance (ANOVA). Taking 26 hot-selling hair dryers as the objects, 3 appearance categories are calculated. For the three innovative designs proposed, the results of design evaluation survey and test carried out on the users (N=80) showed that, the female users aged from 29 to 40 have a significant preference for tough and sharp style design. Multi-Dimensional Scaling can effectively solve the problems of product appearance classification and the innovative designs can be proposed according to the spatial distribution. The proposed method can provide certain reference for the formulation of new product development and marketing strategy.