| 香烟包装设计之我见 |
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| 引用本文： | 张永年,周红惠,李成,杨卿.香烟包装设计之我见[J].包装工程,2004,25(6):196-197. |
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| 作者姓名： | 张永年 周红惠 李成 杨卿 |
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| 作者单位： | 株洲工学院,株洲,412008 |
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| 摘 要： | 随着对外开放程度的扩大,烟草领域的竞争进入白热化状态.针对烟草市场运作中存在的模仿设计、重工艺轻设计、品牌形象陈旧等问题,提出设计中应注意的3个问题:注重市场调查;加强自身品牌形象宣传;关注烟包设计的绿色"换装"发展.
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| 关 键 词： | 包装设计 企业形象 印刷工艺 |
| 文章编号： | 1001-3563(2004)06-0196-02 |
| 修稿时间： | 2004年6月18日 |
On Cigarettes Packaging Design |
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| ZHANG Yong-nian,ZHOU Hong-hui,LI Cheng YANG Qing.On Cigarettes Packaging Design[J].Packaging Engineering,2004,25(6):196-197. |
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| Authors: | ZHANG Yong-nian ZHOU Hong-hui LI Cheng YANG Qing |
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| Abstract: | The competition in tobacco market has become extremely fierce with increasingly opening to the outside world. It was found to have the problems of mocking design, neglecting design, and out-of-date brand image. Three countermeasures were put forward, which were to make more market investigation, to publicize brand image, and to pay more attention to packaging design. |
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| Keywords: | Packaging design Corporate identity Printing technology |
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