| Flash广告的研究 |
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| 引用本文： | 姚竞英.Flash广告的研究[J].电脑编程技巧与维护,2013(24):50-51. |
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| 作者姓名： | 姚竞英 |
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| 作者单位： | 无锡高等师范学校语言创意系,江苏无锡214000 |
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| 摘 要： | Flash可以将动画、声音等多种元素融合起来,是一款很受欢迎的二维多媒体动画制作软件.Flash广告内容精彩丰富,修改方便,费用低,越来越受到商家青睐.对Flash广告的特点、分类和设计要求进行研究,分析了移动公司的广告“动感地带”,对该广告中的技术难点展开探讨.
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| 关 键 词： | Flash广告特点 分类 设计要求 动感地带 遮罩 |
Research on Flash Advertising |
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| YAO Jing-ying.Research on Flash Advertising[J].Computer Programming Skills & Maintenance,2013(24):50-51. |
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| Authors: | YAO Jing-ying |
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| Affiliation: | YAO Jing-ying (Department of Language and Creativity Wuxi Higher Normal School, Jiangsu Wuxi 214000, China) |
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| Abstract: | Flash can be animation, sound and other elements blend together, it＇ s a popular two-dimensional multimedia animation software. Flash advertising has rich content, it＇ s easy to be modified, has low cost, increasingly favored by busi- nesses. This paper analyzed the characteristics, classification and design requirements of the flash advertising. This paper an- alyzed the advertising ＂ M-Zone＂ of China Mobile Communications Corporation, investigated the technical difficulties of this advertising. |
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| Keywords: | characteristics of Flash advertising classification design requirements M-Zone mask |
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