基于因子分析法的图标设计评价方法

现有的图标设计评价方法大多基于审美评价或可用性而展开，缺少对图标间的关系及设计因素的研究。为此，提出了一种基于因子分析法的界面图标设计评价方法，通过选取图标设计中的6 个设计元变量，对其展开意象评价统计并建立均值矩阵，使用因子分析法对其进行计算分析及评价。最终将图标设计的影响因子提取为图标外形和图标内部两个主要因子，从而方便研究人员评价系列图标设计中各图标之间的关系和各构成要素的相互作用。该方法具有可靠性，评价结果与现有系列图标设计的视觉表现及其市场表现相符，并得出图标外形因子对于图标设计效果的影响作用大于图标内部因子这一主要观点。

An Icon Design Evaluation Method Based on Factor Analysis Method

Most of the previous interface icon design evaluation methods are based on aestheticevaluation or usability, lacking of researches on icons and elements in series icon designs. In thispaper, an interface icon design evaluation method based on factor analysis method to study therelationship between icons and the elements of icon design is proposed. The method in this articlechooses six design variables of icon design, developing imagery evaluation statistics and setting up itsmean value matrix. Then use the factor analysis method to calculate, analysis and evaluate itsoutcome. Finally, the influence factors of icon design are extracted into two main factors: the shape ofthe icon and the interior of the icon, which helps the researchers to evaluate the visual effect of theicon design and the influence of each component. This icon design evaluation method is reliable, andis consistent with the visual performance and occupancy performance of in the existing markets. Themost important outcome is that the influence of the external factors on the icon design is greater thanthe internal factors.