| 电子商务环境下女性服装消费行为分析 |
| |
| 引用本文： | 梁建芳,李筱胜.电子商务环境下女性服装消费行为分析[J].浙江理工大学学报,2011(5):728-733. |
| |
| 作者姓名： | 梁建芳 李筱胜 |
| |
| 作者单位： | 西安工程大学服装与艺术设计学院; |
| |
| 基金项目： | 陕西省教育厅专项科研计划项目(11JK0178) |
| |
| 摘 要： | 以女性网购消费者的购买行为为研究对象,以问卷调查方式,时网购的主要群体、信息来源、购买决策风格、频次、经验、购买的服装类别、渠道、付款方式、购买过程中的关注因素以及满意度等进行了抽样调查.运用SPSS统计软件对调查结果进行分析.结果显示:我国女性服装网购者主要集中在19～35岁之间、月收入低于3 000元的大学生和职员...
|
| 关 键 词： | 女性 消费行为 网络购物 服装 |
Analysis on Female Clothing Consumer Behavior under E-Commerce Environment |
| |
| LIANG Jian-fang,LI Xiao-sheng.Analysis on Female Clothing Consumer Behavior under E-Commerce Environment[J].Journal of Zhejiang Sci-tech University,2011(5):728-733. |
| |
| Authors: | LIANG Jian-fang LI Xiao-sheng |
| |
| Affiliation: | LIANG Jian-fang,LI Xiao-sheng (School of Clothing and Art Design,Xi'an Polytechnic University,Xi'an 710048,China) |
| |
| Abstract: | Chosen clothing's online shopping behavior of female consumers as study object,questionnaire was carried out from March to May,2010,which was on target online shopping people,information source,purchase decision making style,frequency,experience,clothing sorts,payment,satisfaction and so on.By using SPSS statistical software,result shows that female college staff between 19 and 35 years old with monthly income below 3000 RMB are the main people of clothing shopping online.Their shopping style tends to be ec... |
| |
| Keywords: | female consumer behavior online shopping clothing |
| 本文献已被 CNKI 等数据库收录！ |
|
