产品的女性化隐喻设计研究

女性化设计是企业产品策略中不可或缺的重要组成部分,女性化设计狭义上是指产品的综合外观,广义的说,女性化设计还包括产品中所包含的理念、精神、文化的观念.人们对产品的任何理念和外在表现上的认知都构成产品理念的一部分,因此可以说,产品理念是通过人的认知来获得的,而隐喻方法是以消费者的认知心理为基础的一种设计方法,因此在产品设计中,基于人们的认知利用隐喻设计方法来创造和表现产品形象,将为产品形象设计开辟新的道路.

Study of Feminine Metaphor in Product Design

The feminine product design is an indispensable portion of the enterprise's product strategy. The feminine product design is a comprehensive appearance of product in a narrow sense.In a broad sense, it still includes the enterprise principle,spirit,culture which are contained by product.The People's cogni- tion of product's principle and appearance comprise a part of the product principles.We can say,the product principles are acquired by cognition of people,and the metaphor method based on the consumer's cognitive mentality.Thus in the product design,using metaphor design method,based on people's cognition,creating and expressing product identity will develop new road for the product identity design.